Perfume is no longer just about floral, woody or fruity notes, but rather, the woman wearing the scent.
THE LABEL LOVER
Wears: CHANEL No5 Eau Première (from $110, at department stores).
Her personality: A perfectly put-together, label-devoted fashionista who is always in style—much like the new face of Chanel No5, Audrey Tautou, who is also playing the role of Coco in the highly anticipated movie Coco Avant Chanel.
The scent: The latest incarnation of Chanel’s iconic No5 scent—worn by some of the most beautiful and sophisticated women in the world, from Marilyn Monroe, Carole Bouquet and Catherine Deneuve to Estella Warren and Nicole Kidman—Chanel No5 Eau Première is a fresher, lighter, softer bouquet than the original, ever-popular fragrance, created in 1920 by the couture house’s first nose, Ernest Beaux.
Why she loves it: “We felt the need to create a new approach to No5,” explains Jacques Polge, creator of Eau Première and master perfumer for Chanel. He sees the juice as an easier way for women to wear the defi nitive scent. Eau Premie`re embodies the original No5 ingredients in a cleaner, more delicately transparent and youthful way. e top notes are metallic and fresh, combining ylang-ylang and neroli. The middle notes are floral, offering wafts of May rose and jasmine. And the base of the scent is ethereal, with warm and woody bourbon vetiver and bourbon vanilla for a mellow, sensual appeal.
How to wear it: Spritzed on the wrists and behind the knees. Eau Première is the couture accessory for fashionable girls.
“Fashion moves on, style remains.”—Gabrielle “Coco” Chanel
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