Why You Should Wear Cologne

Because it’s inviting. At least it should be. We offer the finer points of cologne-wearing, including a scale on just how enthusiastic you should be about your scent.

Boss Pure

Personal space is a space too often ignored by men. It contains you and, if you're lucky, another person of your choosing. Thus it should be welcoming and, occasionally, fragrant. A few rules: Apply a light, citrus-based cologne during the day and a heavy, woody cologne at night. And be conservative. A woman's sense of smell is more finely attuned than a man's. If you have oily skin, use less. If it's hot out, use less. Always, use less. The impact of a man's cologne should be only as extensive as his personal space. His "scent enthusiasm" should be between levels 1 and 3 (see below). Why cologne? Because women.

Scent Enthusiasm: A Guide

Level 4: Overeager
Commonly found: malls, Staten Island

Level 3: Moderate-Plus
Commonly found: fine restaurants

Level 2: Moderate
Commonly found: the office

Level 1: Uninterested
Commonly found: Burning Man

Level 0: Nonexistent
Commonly found: Latvian tour buses

Boss Pure
Their description: Fizzy Mediterranean citrus with juicy fruit notes and water accord.

Our translation: Like a spring breeze through an oceanside grapefruit stand. And baby powder. ($65; hugoboss.com)

Diesel Fuel for Life
Their description: Powdery, with notes of grapefruit, lavender, and vetiver.

Our translation: Like licorice and wood. ($60; diesel.com)

Lacoste Essential
Their description: Fresh and mellow, with notes of citrus, fruit, and water.

Our translation: Like apple cider and freshly mowed lawn. ($65; lacoste.com)

Polo Explorer
Their description: A fresh, woody amber, with notes of fruit and sandalwood.

Our translation: Like eating pears in the forest after a spring rain. ($68; ralphlauren.com)

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