Custom-made clothing isn't just for freaks of nature any more.
New made-to-order programs can make even the most ordinary man look good.
True story: A millionaire, a dwarf, and a giant redwood of a man walk into a tailor's shop looking for custom-made clothing. Tailor looks at the three of them and says, "What is this, some kind of joke?" Dwarf says, "What is this, some kind of bar?" Okay, so it might not be true, but the point is this: Until recently, the very rich and the oddly shaped were the only men associated with custom tailoring. In recent years, mass retailers like Brooks Brothers and higher-end labels like Giorgio Armani and Hermès have initiated or expanded their made-to-measure and bespoke programs to target customers who've traditionally stuck with off-the-rack. That way, a man with a taste for, say, Etro suits can get the style he's accustomed to but with a (much) better fit and total control over the details. The results, like this Etro two-piece, will fit better, last longer, and make any man -- tall, short, or anywhere in between -- look amazing.
Bespoke two-piece suit (from $3,500), shirt ($320), and tie ($125) by Etro.
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